Business Description

Quick-service restaurant- Fried chicken

Franchisor Background

Year Established:  1987

Franchising Since:  1990

Operating Units:
Franchised Units:	40	76.9%
Company-Owned Units:	12	23.1%
Total Operating Units:	52	100.0%
Minority Representation Units Owned by Minorities: African-American: 19 Asian-American: 4 Hispanic: 3 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 52 100% In 0 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 52 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Louisiana	1
2. Mississippi	1
3. Texas	50

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$200K
Cash Investment:	$150-200K
Total Investment:	$400-600K
Average Total Investment:	$500K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	3%

Average Number of Employees: 5 Full-time, 4 Part-time

Space Needs (in square footage): 3,500-4,000

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 3 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Dallas, TX	6 Weeks
Expansion Plans
Projected New Units Over Next 12 months: NR U.S.: Yes, TX, LA, AL, MS Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Williams Chicken.