Business Description

SMOOTHIE KING is the original nutritional smoothie bar and health marketplace since 1973. Our brand is recognized by Entrepreneur Magazine as being # 1 in our category for 15 consecutive years and has steadily grown to 390 stores. Brand loyalty and recognition, corporate support and innovation are some reasons why SMOOTHIE KING is in the front of the industry.

Franchisor Background

Year Established:  1973

Franchising Since:  1989

Operating Units:
Franchised Units:	385	99.7%
Company-Owned Units:	1	0.3%
Total Operating Units:	386	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 374 96.9% In 35 States Canada: 0 0% In 0 Canadian Provinces International: 12 3.1% In 0 Foreign Countries   Total: 386 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	54
2. Louisiana	80
3. Texas	112

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$100K
Cash Investment:	$50K
Total Investment:	$120-220K
Average Total Investment:	$170K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	1%

Average Number of Employees: 2 Full-time, 6 Part-time

Space Needs (in square footage): 800-1,000

Preferred Sites: Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	5
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10/5/5/5 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	50
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	N/A
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. New Orleans, LA	7 Days
Expansion Plans
Projected New Units Over Next 12 months: 75 U.S.: Yes, All United States Canada: No Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Smoothie King.