Business Description

Money Mailer is the franchise for the sales entrepreneur ready to run his/her own local marketing consulting company. Franchisees help businesses succeed with cutting edge marketing solutions including direct mail, online, mobile and interactive. This is a B2B, home-office based model with fast startup, high repeat business and multiple revenue streams. Franchisees do the consulting, Money Mailer does the rest. Once a campaign is finalized the order is sent to Money Mailer for printing, inserting, mailing and Internet placement. Money Mailer’s Accelerator financing and launch package reduces the initial investment to a low $7500 and provides $20,000 in first year production credits to put franchisees on the profitability fast track. Named “one of the Top 10 businesses for a recession” as coupon redemption continues at record pace and ranked #1 in Category by Entrepreneur Magazine 7 years in a row. This is a highly consultative, relationship-driven business that can be rapidly scaled.

Franchisor Background

Year Established:  1979

Franchising Since:  1980

Operating Units:
Franchised Units:	208	79.4%
Company-Owned Units:	54	20.6%
Total Operating Units:	262	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: We are planning to join the IFA's Minority Franchising Program.
Geographic Distribution: U.S.: 256 97.7% In 0 States Canada: 6 2.3% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 262 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	44
2. Illinois	25
3. New Jersey	21

Registered in Following Registration States: California, Florida, Illinois, Indiana, New York, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$75K
Cash Investment:	$27.5K (balance financed - no payments for 2 yrs)
Total Investment:	$37.5K
Average Total Investment:	$38K
Fees:
Initial Franchise Fee:	$37.5K ($7.5K down)
Average Franchise Fee:	$37K
On-Going Royalty:	$200 per 10,000 mailed households
Average Royalty:	0%
Advertising Fee:	$3 per ad sold, matched 60% by MM

Average Number of Employees: Owner/operator first year Full-time

Space Needs (in square footage): Standard home office

Preferred Sites: Home-based

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	2
General Business Experience:	2
Specific Industry Experience:	4
Formal Education:	2
Psychological Profile:	5
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	425
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	Extensive
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Headquarters	1 Week
2. Field Training in Territory	11 Days
Expansion Plans
Projected New Units Over Next 12 months: 37 U.S.: Yes, All United States Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Money Mailer.