Business Description

MICROTEL INNS & SUITES is one of the fastest-growing, all-new construction budget hotel franchise brands in the economy/budget segment and has establishe a reputation for customer satisfaction in the minds of travel consumers around the country. MICROTEL is the proven leader in the economy/budget hotel market. Our concept involves offering the traveling public a high-quality product at a value rate while keeping operating and development costs to a minimum. All MICROTEL INNS are 100% new construction.

Franchisor Background

Year Established:  1995

Franchising Since:  1995

Operating Units:
Franchised Units:	260	100%
Company-Owned Units:	0	0%
Total Operating Units:	260	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 250 96.2% In 38 States Canada: 0 0% In 0 Canadian Provinces International: 10 3.8% In 0 Foreign Countries   Total: 260 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Texas	20
2. North Carolina	26
3. Georgia	19

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$NA
Cash Investment:	$400K-1MM
Total Investment:	$2.8-5.6MM
Average Total Investment:	$4200K
Fees:
Initial Franchise Fee:	$35K
Average Franchise Fee:	$35K
On-Going Royalty:	4,5,6%
Average Royalty:	5%
Advertising Fee:	3,2.5,2%

Average Number of Employees: 11 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	4
Specific Industry Experience:	4
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	96
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Mana./Staff On-Site	4 Weeks
2. Classroom Atlanta, GA	1 Week
3. Reservation Marion, IL	3 Days
Expansion Plans
Projected New Units Over Next 12 months: 35 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, Europe, South America	Request Franchisor Info   Submit an online form to receive information from Microtel Inns & Suites.