In 1972, Sam Meineke had with one store, a single product line and the simple concept of providing quality products and workmanship at a fair price –fixing cars the first time. Over the years, while the concept has stayed the same, the number of stores and services offered has increased, but Meineke has expanded its services to become a comprehensive center for car maintenance, working with exhaust systems, brake systems, steer-ing and suspension systems, radiators, motor and transmission mounts, batteries and more.

Currently a vehicle’s average age continues to increase as people keep their cars around longer, increasing the need and opportunity for professional repair and maintenance services. Meineke is positioned for strong growth with its strong name recognition and new tagline, “Right Service, Right Price.” With nearly 900 franchisees, Meineke is one of the largest automotive franchises and has serviced more than 50 million vehicles.

 

Investment Required
The fee for a Meineke franchise is $30,000.

Meineke provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced. The following figures refer to a six-bay location.

On-Going Expenses
Meineke franchisees pay a royalty fee that ranges from 3 to 7% of gross revenue, varying according to the types of services or products provided, and an advertising fund fee equal to 1.5% of gross revenue generated from tire sales and 8% of all other gross revenue.

What You Get—Training and Support
Franchisees attend four weeks of exhaustive training that address both managerial and technical issues, from marketing and financial workshops to Shop Bay Safety and hands-on repairs. Franchisees use a unique “Point of Sale” computer system to manage business needs. Ongoing training and consulting are provided by the operations and training departments, and an online franchisee website provides additional training resources and a communication network.

Meineke has a detailed advertising program that includes exposure on television, on the Internet and in Yellow Pages, as well as creative materials and local marketing programs. Franchisees also benefit from Meineke’s supply-purchasing power with vendors and relationships with financial institutions that help secure competitive loan terms.

Territory
Meineke grants exclusive territories.