Business Description

Canada's largest hotel chain, with over 280 locations open and under development. We franchise 7 brands coast-to-coast: CLARION, QUALITY, COMFORT, COMFORT SUITES, SLEEP INN, RODEWAY INN and ECONO LODGE.

Franchisor Background

Year Established:  1993

Franchising Since:  1993

Operating Units:
Franchised Units:	284	100%
Company-Owned Units:	0	0%
Total Operating Units:	284	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 0 0% In 0 States Canada: 284 100% In 10 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 284 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. British Columbia	28
2. Ontario	111
3. Quebec	52

Registered in Following Registration States: Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$Varies
Cash Investment:	$50% of Total
Total Investment:	$2-10MM
Average Total Investment:	$6000K
Fees:
Initial Franchise Fee:	$25-50K
Average Franchise Fee:	$38K
On-Going Royalty:	2.5-5%
Average Royalty:	4%
Advertising Fee:	1.3%

Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): 60,000

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	4
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	Yes
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	40
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	At Additional Cost
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Not Applicable
Training:
1. On-Site Opening	3 Days to 1 Week
2. Seminar On-Going On-Site	1-2 Day
Expansion Plans
Projected New Units Over Next 12 months: 20 U.S.: No Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from Choice Hotels Canada.