Business Description

The nation’s first retail ice cream franchise, CARVEL is the leading manufacturer of uniquely shaped ice cream cakes, and a leading provider of premium soft serve and hand-dipped ice cream products. Since the company’s founding in 1934, CARVEL has become one of the best-loved and most recognized names in the industry. With products made fresh daily in the store, CARVEL has more than 540 franchised and foodservice locations, as well as its famous ice cream cakes in over 8,400 supermarket outlets.

Franchisor Background

Year Established:  1934

Franchising Since:  1947

Operating Units:
Franchised Units:	535	100%
Company-Owned Units:	0	0%
Total Operating Units:	535	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 501 93.6% In 25 States Canada: 0 0% In 0 Canadian Provinces International: 34 6.4% In 1 Foreign Countries   Total: 535 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. New York	211
2. New Jersey	58
3. Florida	47

Registered in Following Registration States: California, Maryland, New York, Rhode Island, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$300K
Cash Investment:	$100K
Total Investment:	$247-388K
Average Total Investment:	$300K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	$1.93/Gal.
Average Royalty:	-1%
Advertising Fee:	$1.71/Gal.

Average Number of Employees: 2 Full-time, 6 Part-time

Space Needs (in square footage): 1,200-1,500

Preferred Sites: Free-standing Building, Strip Center, Regional Mall

Other Sites: Kiosk, Power Ctr.

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	5
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	100
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Atlanta, GA	10 Days
Expansion Plans
Projected New Units Over Next 12 months: 60 U.S.: Yes, All Exc.WA,OR,ID,UT,MT,WY,ND,SD,KS,MS,NM Canada: Yes, All Canada Overseas: Yes, South and Central America, Asia, Middle East, Euro	Request Franchisor Info   Submit an online form to receive information from Carvel Corporation.