Wild Birds Unlimited
Yes, we actively support the inclusion and development of minority-owned franchises in the Wild Birds Unlimited system.
Wild Birds Unlimited
11711 N. College Ave., # 146
Carmel, IN 46032-5634
800#: (888) 730-7108
Tel: (317) 571-7100
Fax: (317) 208-4050
E-mail: gilkersonl@wbu.com
Web Site: www.wbu.com
Contact: Ms. Linda Gilkerson, Manager Franchise Development
WILD BIRDS UNLIMITED is North America's original and largest group of retail stores catering to the backyard birdfeeding and nature enthusiast. We currently have over 300 stores in the U. S. and Canada. Stores provide birdseed, feeders, houses, optics and nature-related gifts. Additionally, stores provide extensive educational programs regarding backyard birdfeeding. Franchisees are provided an all-inclusive support system.
Franchisor Background
Established: 1981
First Franchise: 1983
Franchise Units: 315
Company-Owned Units: 0
Total Units: 315
Distribution:
> North America -- Operations in 42 States, 3 Provinces
> States/Provinces with Greatest Density: 23 in TX, 17 in MI, 15 in IL
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:
Average Number of Employees: 2 FT, 4 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,400-1,800 SF; FS, SC
(for abbreviations click here)
Financial Requirements
Cash Investment: $25-35K
Total Investment: $99-155K
Average Total Investment: $120K
Minimum Net Worth: $150K
Fees
>Franchise: $18K
>Average Franchise Fee: $18K
>Royalty: 4%
>Advertising: .5%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Not Allowed
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: No
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 43
On-Going Support: C,D,E,F,G,H,I (for an explanation click here)
Training: 6 Days in Indianapolis, IN; 1 Day at Store Site.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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