Wild Bird Center
Yes, we actively support the inclusion and development of minority-owned franchises in the Wild Bird Center system.
Wild Bird Center
7370 MacArthur Blvd.
Glen Echo, MD 20812-1200
800#: (800) 945-3247
Tel: (301) 229-9585
Fax: (301) 320-6154
E-mail: georgejr@wildbird.com
Web Site: www.wildbird.com
Contact: Mr. George H. Petrides, Jr., Director Franchise Development
A WBCA franchise is more than a store; it is a valued community resource. The story of THE WILD BIRD CENTERS OF AMERICA, Inc. is one of enthusiasm about wild birds and a professional approach to the birding market. The customer enjoys friendly, personal service in a peaceful environment with the feel of a relaxing backyard. The owner provides this service with the help of highly efficient systems and support.
Franchisor Background
Established: 1985
First Franchise: 1988
Franchise Units: 92
Company-Owned Units: 0
Total Units: 92
Distribution:
> North America -- Operations in 31 States, 1 Province
> States/Provinces with Greatest Density: 10 in MD, 8 in CA, 8 in VA
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:
Average Number of Employees: 1 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,500-2,400 SF; SC
(for abbreviations click here)
Financial Requirements
Cash Investment: $35-50K
Total Investment: $89-144K
Average Total Investment: $120K
Minimum Net Worth: $150K
Fees
>Franchise: $18K
>Average Franchise Fee: $18K
>Royalty: 3-4%
>Advertising: .5%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10
Passive Ownership: Discouraged
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:No
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 15
On-Going Support: C,d,E,F,G,h,I (for an explanation click here)
Training: 6 Days Home Office; 1 Day On Site.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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