Verlo Mattress Factory Stores
Yes, we actively support the inclusion and development of minority-owned franchises in the Verlo Mattress Factory Stores system.
Verlo Mattress Factory Stores
W3130 State Rd. 59
Whitewater, WI 53190
800#: (800) 229-8957
Tel: (262) 473-8957 + 101
Fax: (262) 473-4623
E-mail: franchiseinfo@verlo.com
Web Site: www.verlofranchise.com
Contact: Mr. Bruce Major, Franchise Awards Manager
VERLO MATTRESS FACTORY STORES (R) is the nation's largest CRAFTSMAN DIRECT (R) retailer. Each franchise assembles hand-crafted mattresses to the customer's specifications.
Franchisor Background
Established: 1958
First Franchise: 1981
Franchise Units: 70
Company-Owned Units: 10
Total Units: 80
Distribution:
> North America -- Operations in 10 States
> States/Provinces with Greatest Density: 27 in WI, 20 in IL, 4 in FL
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other: 5 Units Minority-Owned
Average Number of Employees: 5 FT (FT = Full Time, PT = Part Time)
Space Needs: 3,000-10,000 SF; FS, SF
(for abbreviations click here)
Financial Requirements
Cash Investment: $50-100K
Total Investment: $200-500K
Average Total Investment: $350K
Minimum Net Worth: $300K
Fees
>Franchise: $30K
>Average Franchise Fee: $30K
>Royalty: 5%
>Advertising: $300/Mo.
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 5/5
Passive Ownership: Allowed
Area Development Agreements:Yes/Varies
Sub-Franchising Contracts: No
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: No
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 9
On-Going Support: B,C,D,E,G,H,i (for an explanation click here)
Training: 5-10 Days Corporate Office; 5-7 Days On-Site; On-Going.
Specific Minority Program(s) in Place: We are registered through the Small Business Administration franchise registry program. Franchisees of the VERLO MATTRESS FACTORY STORES are eligible for expedited SBA loan processing through SBA franchise registry program.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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