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About the Founders
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TCBY

Yes, we actively support the inclusion and development of minority-owned franchises in the TCBY system.

TCBY
2855 E. Cottonwood Pkwy., # 400
Salt Lake City, UT 84121-7050
800#: (800) 343-5377 + 7379
Tel: (801) 736-5600
Fax: (801) 736-5936
E-mail: darad@mrsfields.com
Web Site: www.mrsfieldsfranchise.com
Contact: Ms. Dara Dejbakhsh, EVP Operations/Development


TCBY shops offer yogurt, sorbet and ice cream products, as well as a complete line of pies and cakes. TCBY Systems, LLC offers franchises for traditional locations, and for 'combined concept' locations, wherein TCBY shops are operated within another business.




Franchisor Background

Established: 1981
First Franchise: 1982
Franchise Units: 1366
Company-Owned Units: 49
Total Units: 1415

Distribution:
> North America -- Operations in 50 States, 2 Provinces
> States/Provinces with Greatest Density: 136 in FL,107 in TX,96 in CA

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 2 FT, 8 PT (FT = Full Time, PT = Part Time)
Space Needs: 100-1,600 SF; FS, SF, SC, RM, C-Store, QSR (for abbreviations click here)


Financial Requirements

Cash Investment: $NA
Total Investment: $142.3-347.2K
Average Total Investment: $244K
Minimum Net Worth: $150K/75K LIQ

Fees
>Franchise: $25K
>Average Franchise Fee: $25K
>Royalty: 4%
>Advertising: 3%

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 100+
On-Going Support: C,D,E,G,H,I (for an explanation click here)
Training: In Salt Lake City, Utah
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: All United States


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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