Business Description

Spicy Pickle restaurants serve high quality meats and fine Italian artisan breads along with a wide choice of 10 different cheeses, 21 toppings and 15 proprietary spreads to create delicious panini and sub sandwiches with flavors from around the world. We also serve a pizzetti neopolitan style thin crust pizza and hand-tossed salads and soups. Spicy Pickle serves the fast growing "fast casual" market where customers demand more than "fast food," but without the price point of "casual dining." The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere.

Franchisor Background

Year Established:  1999

Franchising Since:  2003

Operating Units:
Franchised Units:	24	96%
Company-Owned Units:	1	4%
Total Operating Units:	25	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 25 100% In 0 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 25 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Colorado	14
2. California	2
3. Nevada	2

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$500K
Cash Investment:	$70-120K
Total Investment:	$350-410K
Average Total Investment:	$370K
Fees:
Initial Franchise Fee:	$35K
Average Franchise Fee:	$35K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees: 3 Full-time, 9 Part-time

Space Needs (in square footage): 1,800

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites: Pad Sites

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 5 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	18
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Not Applicable
Training:
1. Denver, CO	4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 20 U.S.: Yes, S. CA, Ohio Valley, NW U.S., East Coast Canada: Yes Overseas: Yes	Request Franchisor Info   Submit an online form to receive information from Spicy Pickle, Inc..