Business Description

SERVICEMASTER CLEAN is a division of The ServiceMaster Company. With over 55 years of franchising experience and over 4,000 franchises, SERVICEMASTER CLEAN continues to grow each year and offers franchise opportunities in three distinct categories: 1) Commercial Cleaning services 2) Residential carpet and upholstery cleaning & 3) Disaster Restoration services. Financing is provided for the initial franchise fee, start-up equipment & vehicles to qualified candidates through ServiceMaster Acceptance Co.

Franchisor Background

Year Established:  1947

Franchising Since:  1952

Operating Units:
Franchised Units:	4,488	100%
Company-Owned Units:	0	0%
Total Operating Units:	4,488	100.0%
Minority Representation Units Owned by Minorities: African-American: 93 Asian-American: 78 Hispanic: 62 Native American: 37 Other: 0 Specific Minority   Program(s) in place: SERVICEMASTER has estimated that 5% of franchises are owned by minorities in the U.S. An estimated 30% of total franchises are owned internationally. We offer a 10% minority discount off license fee from $2,000 to $4,000. In-house financing of 80% is available to minorities. SERVICEMASTER also has a minority on their collateral material and video that goes out to prospective franchise owners. Unique franchise scholarship awards to minorities in select markets.
Geographic Distribution: U.S.: 2,914 64.9% In 50 States Canada: 176 3.9% In 10 Canadian Provinces International: 1,398 31.1% In 0 Foreign Countries   Total: 4,488 99.9.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	155
2. Illinois	200
3. Ohio	139

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$50K
Cash Investment:	$12K
Total Investment:	$16.9-43K
Average Total Investment:	$30K
Fees:
Initial Franchise Fee:	$16.9-49K
Average Franchise Fee:	$33K
On-Going Royalty:	4-10%
Average Royalty:	7%
Advertising Fee:	0.5-1%

Average Number of Employees: 3 Full-time, 2 Part-time

Space Needs (in square footage):

Preferred Sites:

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	3
Specific Industry Experience:	2
Formal Education:	2
Psychological Profile:	3
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	Yes
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	200
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:	None Specified
Other Marketing Support:	Business Development Manager
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Memphis, TN	2 Weeks
2. Location	1 Week
Expansion Plans
Projected New Units Over Next 12 months: 150 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from ServiceMaster Clean.