Business Description

We offer a rental car program which provides training, insurance and support. Majority of franchisee are used car dealers and other automotive related businesspersons.

Franchisor Background

Year Established:  1986

Franchising Since:  1986

Operating Units:
Franchised Units:	140	100%
Company-Owned Units:	0	0%
Total Operating Units:	140	100.0%
Minority Representation Units Owned by Minorities: African-American: 3 Asian-American: 0 Hispanic: 4 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 140 100% In 22 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 140 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. New York	25
2. New Jersey	24
3. Massachusetts	10

Registered in Following Registration States: Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$Varies
Cash Investment:	$20-25K
Total Investment:	$46.4-69.5K
Average Total Investment:	$58K
Fees:
Initial Franchise Fee:	$6-10K
Average Franchise Fee:	$8K
On-Going Royalty:	$10-15/Car
Average Royalty:	-1%
Advertising Fee:	0%

Average Number of Employees: 1 Full-time, 1 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	2
General Business Experience:	3
Specific Industry Experience:	4
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	Perpetual Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	10
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	At Additional Cost
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Matawan, NJ	2 Days
Expansion Plans
Projected New Units Over Next 12 months: 25 U.S.: Yes, All United States Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Sensible Car Rental.