Business Description

From homemade pasta and calzones to New York-style pizza and coal-fired pizza, New York Pizzeria will help you attract loyal customers day after day. From the freshest ingredients to the right equipment (including brick and coal-fired pizza ovens), it doesn't get more authentic than this. Our traditional Italian decor and neighborhood pizzeria simplicity creates a home-style ambiance that attracts an upscale customer base.

Franchisor Background

Year Established:  1978

Franchising Since:  1992

Operating Units:
Franchised Units:	26	83.9%
Company-Owned Units:	5	16.1%
Total Operating Units:	31	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 3 Native American: 0 Other: 14 Specific Minority   Program(s) in place: Lease Negotiations, Flexibility in Store, Loan Assistance, Initial Inventory, Managerial Training, Mentoring
Geographic Distribution: U.S.: 31 100% In 2 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 31 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Tennessee	1
2. Texas	27

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$750K
Cash Investment:	$85-200K
Total Investment:	$350-1500K
Average Total Investment:	$925K
Fees:
Initial Franchise Fee:	$35K
Average Franchise Fee:	$35K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	2%

Average Number of Employees: 10 Full-time, 6 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building, Storefront

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	2
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	4
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Brochures, Coupons/rebates, Direct Mailers, Emails, Radio Ads
Additional Services:	Grand Opening, In-house Marketing, Marketing Research
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	At Additional Cost
Central Purchasing:	Not Applicable
Field Operation Evaluation:	At Additional Cost
Field Training:	At Additional Cost
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Store, Houston, TX	4 to 8 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 15 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Russo's New York Pizzeria.