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About the Founders
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Rocktonic Juice & Coffee

Yes, we actively support the inclusion and development of minority-owned franchises in the Rocktonic Juice & Coffee system.

Rocktonic Juice & Coffee
11448 Deerfield Dr., # 2, PMB 201
Truckee, CA 96161
800#: (877) ROCKTONIC
Tel: (530) 550-9919
Fax: (530) 579-3209
E-mail: info@rocktonic.com
Web Site: www.rocktonic.com
Contact: Mr. Ted Cohn, Chief Executive Officer


ROCKTONIC is a modern, urban juice and coffee fusion experience for customers, providing the highest-quality ingredients and proprietary recipes, outstanding coffee and exciting branding - all geared to compete strongly with industry leaders. ROCKTONIC provides comprehensive training, operating manuals, a complete support network and is poised for explosive growth.




Franchisor Background

Established: 2002
First Franchise: 2003
Franchise Units: 0
Company-Owned Units: 2
Total Units: 2

Distribution:
> North America -- Operations in 2 States
> States/Provinces with Greatest Density: 1 in CA

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 1-2 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,100 SF; SF, SC, RM (for abbreviations click here)


Financial Requirements

Cash Investment: $50-105K
Total Investment: $175-350K
Average Total Investment: $262K
Minimum Net Worth: $200K

Fees
>Franchise: $24K
>Average Franchise Fee: $24K
>Royalty: 5%/$1,500/Mo.
>Advertising: 1%/$300/Mo.

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Allowed
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 2
On-Going Support: b,C,d,E,f,G,I (for an explanation click here)
Training: 10 Days South Lake Tahoe, CA.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: All United States


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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