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Rita's Italian Ice

Yes, we actively support the inclusion and development of minority-owned franchises in the Rita's Italian Ice system.

Rita's Italian Ice
1525 Ford Rd.
Bensalem, PA 19020-4505
800#: (800) 677-7482
Tel: (215) 633-9899
Fax: (215) 633-9922
E-mail: s.miele@ritascorp.com
Web Site: www.ritasice.com
Contact: Mr. Steve Miele, Franchise Licensing Manager


Retail outlets selling Italian ices, old-fashioned frozen custard, misto shakes and layered gelati, as well as other cool treats.




Franchisor Background

Established: 1984
First Franchise: 1989
Franchise Units: 341
Company-Owned Units: 1
Total Units: 342

Distribution:
> North America -- Operations in 12 States
> States/Provinces with Greatest Density: PA, NJ, MD

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 1 FT, 9 PT (FT = Full Time, PT = Part Time)
Space Needs: 600-1,500 SF; FS, SC, KI, RM, Univ. (for abbreviations click here)


Financial Requirements

Cash Investment: $75K
Total Investment: $164.4-340K
Average Total Investment: $250K
Minimum Net Worth: $250K

Fees
>Franchise: $34K
>Average Franchise Fee: $30K
>Royalty: 6.5%
>Advertising: 2.5%

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements:Yes
Sub-Franchising Contracts: No
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 60
On-Going Support: B,C,D,E,F,G,H,I (for an explanation click here)
Training: 6 Days Corporate Office; 2-4 Days On-Site.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: East of Mississippi


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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