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About the Founders
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Relax The Back

Yes, we actively support the inclusion and development of minority-owned franchises in the Relax The Back system.

Relax The Back
6 Centerpointe Dr., # 350
La Palma, CA 90623
800#: (800) 290-2225
Tel: (714) 523-2870
Fax: (714) 523-2980
E-mail: stephanief@relaxtheback.com
Web Site: www.relaxtheback.com
Contact: Ms. Stephanie Fleming, Franchise Development Coord.


North America's largest specialty retailer of ergonomic and back care products. We are in the comfort business, many of our products are designed to relieve or eliminate back and neck pain.




Franchisor Background

Established: 1984
First Franchise: 1989
Franchise Units: 106
Company-Owned Units: 0
Total Units: 106

Distribution:
> North America -- Operations in 35 States, 1 Province
> States/Provinces with Greatest Density: 25 in CA, 8 in FL, 8 in TX

Units Owned by Minorities:
>African-American: 1
>Hispanic: 1
>Asian-American: 1
>Native American: 1
>Other:

Average Number of Employees: 3 FT, 1 PT (FT = Full Time, PT = Part Time)
Space Needs: 2,600 SF; FS, SF, SC, RM (for abbreviations click here)


Financial Requirements

Cash Investment: $100K
Total Investment: $235-377K
Average Total Investment: $300K
Minimum Net Worth: $400K

Fees
>Franchise: $49.5K
>Average Franchise Fee: $49K
>Royalty: 5%
>Advertising: 2%

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements:Yes/Varies
Sub-Franchising Contracts: No
Expand In Territory:No


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 25
On-Going Support: B,C,D,E,G,H,I (for an explanation click here)
Training: 10 Days Corp HQ; 1 Week On-Site.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: All United States


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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