Business Description

Qdoba is chosen by the world's toughest restaurant critics: successful franchisees. We've attracted successful multi-unit franchisees from Papa John's, Burger King, Applebee's, Johnny Rockets', Hooters and Village Inn, as well as a former president of KFC and a former CEO of Church's and Rally's. Why? Qdoba has a unique position among its Fast Casual Mexican competitors. Qdoba has attractive sales-to-investment ratio. Qdoba has multiple years of double-digit same-store sales growth.

Franchisor Background

Year Established:  1995

Franchising Since:  1996

Operating Units:
Franchised Units:	333	64.8%
Company-Owned Units:	181	35.2%
Total Operating Units:	514	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 514 100% In 40 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 514 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Colorado	53
2. Michigan	26
3. Wisconsin	25

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$2MM
Cash Investment:	$738K
Total Investment:	$454-738K
Average Total Investment:	$596K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	0.8%

Average Number of Employees: 10 Full-time, 5 Part-time

Space Needs (in square footage): 2,300

Preferred Sites: Free-standing Building, Strip Center

Other Sites: Non-traditional

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	109
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Franchise Orientation in Wheat Ridge, CO	2 Days
2. Operator + 2 Addtl Mgmt. in Denver, CO	4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 90 U.S.: Yes, All but AK, IN, NC, ND, SC, WI Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Qdoba Mexican Grill.