Business Description

Proforma is the leading business-to-business franchise opportunity in the $150 billion print and promotional product industry. We support over 600 franchise owners in the U.S. and Canada who have over $350 million in annual sales. Proforma is a great opportunity for individuals who enjoy direct sales to middle-market, upper-market and Fortune 500 companies. Franchise owners concentrate on building sales and profits while Proforma's Support Center handles the back office support. There is no inventory, equipment of retail storefront required, the franchise can be operated from a home-based or small leased office space environment.

Franchisor Background

Year Established:  1978

Franchising Since:  1986

Operating Units:
Franchised Units:	734	100%
Company-Owned Units:	0	0%
Total Operating Units:	734	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 682 92.9% In 47 States Canada: 52 7.1% In 5 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 734 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	66
2. Ohio	47
3. Texas	42

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$0
Cash Investment:	$19.5K
Total Investment:	$32K
Average Total Investment:	$32K
Fees:
Initial Franchise Fee:	$19.5K
Average Franchise Fee:	$19K
On-Going Royalty:	6-8%
Average Royalty:	7%
Advertising Fee:	.5-1%

Average Number of Employees: 1 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites: Small Office

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	2
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	1
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	0 Year(s)
Term of Renewal Period:	0 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	100
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Trade Show Exhibits, Videos
Additional Services:	In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	Internet, Public Relations, Exclusive Product Offe
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	At Additional Cost
Training:
1. Cleveland, OH	1 Week
Expansion Plans
Projected New Units Over Next 12 months: 80 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from Proforma.   •  Coupons   •  Promotional Items