Pretzel Time offers customers “freshness with a twist!” Its famous soft pretzels were introduced in 1991, and Pretzel Time has grown steadily since, supported by consumers’ growing attachment to more healthful fresh-baked goods. Buyers are attracted to the reasonable price and low-fat content of Pretzel Time pretzels, and can customize an order with a variety of toppings or lemonade on the side. The current menu includes classic pretzels, the pizza pretzel, the ham-and-cheese pretzel and specialty items like the Cinnamon Twist. At each of its 300 locations in shopping centers nationwide, Pretzel Time is always aiming to keep the menu exciting with its in-house research and development team.

Pretzel Time is now part of the Mrs. Fields family and franchisees have the opportunity to co-brand with other Mrs. Fields brands and attract a larger customer base.

 

Investment Required
The fee for a Pretzel Time franchise is $25,000.

Pretzel Time provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced. The following figures refer to the construction of a new Pretzel Time store.

 

On-Going Expenses
Pretzel Time franchisees pay a royalty fee equal to 7% of monthly gross revenue, marketing fees equal to 1 to 3% of monthly gross revenue and a cooperative advertising fee that may equal up to 3% of monthly gross revenue.

What You Get—Training and Support
Since being acquired by Mrs. Fields Famous Brands in 1996, the support system for Pretzel Time franchisees has been refined and strengthened. Franchisees receive support in the form of store-site selection, employee training programs and franchisee orientation. Franchisees may choose to open an in-line store, kiosks or extended product-line kiosks that can be adapted to fit into airport concourses, office building lobbies, stadiums, hospitals or universities.

Franchisees must complete an extensive training program with both classroom and in-store instruction to open and operate a Pretzel Time store. Ongoing support includes: customer service, hiring and training personnel, store set-up and product display, baking procedures, merchandising, promotion and advertising.

Territory
Pretzel Time does not grant exclusive territories.