Business Description

Popeyes Louisiana Kitchen was founded in 1972 in New Orleans and currently has close to 2,000 restaurants in 26 countries making it the world’s second largest chicken QSR chain based on number of restaurants. The taste and quality of our signature bone-in Bonafide™ Chicken is legendary. We believe that success is in the details, so we prepare our Bonafide™ Chicken fresh and marinate it for 12 hours in Louisiana seasonings, then hand-batter and cook it until it’s golden brown. Our unique and flavorful sides further set us apart from the competition driving guests to return again and again. We put the same care and attention to detail in our support and that’s why we’re one of the best franchising investment opportunities on the market today. Our primary objective at Popeyes is to make our franchisees successful, through growing and developing our system. Since 98% of all Popeyes restaurants are operated by independent franchisees, our success will be realized only if our franchisees are profitable first. In other words, we only succeed when you succeed.

Franchisor Background

Year Established:  1972

Franchising Since:  1973

Operating Units:
Franchised Units:	1,868	98.1%
Company-Owned Units:	37	1.9%
Total Operating Units:	1,905	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 1,576 82.7% In 41 States Canada: 12 0.6% In 2 Canadian Provinces International: 317 16.6% In 0 Foreign Countries   Total: 1,905 99.9.0%

North America:
States/Provinces with the largest number of operating units:

Density

Units

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$500K
Cash Investment:	$250K
Total Investment:	$800K-1.5MM
Average Total Investment:	$1150K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	4%

Average Number of Employees: 15-25 Full-time, 25 Part-time

Space Needs (in square footage): 2,200

Preferred Sites: Free-standing Building, Strip Center, Regional Mall

Other Sites: Airport, University

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	3
Psychological Profile:	N/A
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	0
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Location Varies	6 weeks
Expansion Plans
Projected New Units Over Next 12 months: 120 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Popeyes Louisiana Kitchen.