Business Description

PETLAND is a full-service, pet retail store that features live animals, including tropical fish, marine fish, small mammals, reptiles, amphibians, tropical, domestically bred birds, puppies and kittens. The PETLAND concept also features over 4,000 merchandise items to support the pets sold to or already in the homes of its customers. Over 1,500 merchandise items are PETLAND brands, sold exclusively through PETLAND retail stores.

Franchisor Background

Year Established:  1967

Franchising Since:  1973

Operating Units:
Franchised Units:	130	96.3%
Company-Owned Units:	5	3.7%
Total Operating Units:	135	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 110 67.9% In 32 States Canada: 46 28.4% In 5 Canadian Provinces International: 6 3.7% In 0 Foreign Countries   Total: 162 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	14
2. Illinois	11
3. Ohio	19

Registered in Following Registration States: Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$60-120K
Total Investment:	$180-500K
Average Total Investment:	$340K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	4.5%
Average Royalty:	4%
Advertising Fee:	NA

Average Number of Employees: 5 Full-time, 7 Part-time

Space Needs (in square footage): 5,000

Preferred Sites: Free-standing Building, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	5
Specific Industry Experience:	1
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	20 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	38
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Training Store, Chillicothe, OH	1.5 Weeks
2. Classroom	1 Week
3. New Store Location	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 18 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, Western Europe, Australia, South America	Request Franchisor Info   Submit an online form to receive information from Petland.