NaturaLawn of America
Yes, we actively support the inclusion and development of minority-owned franchises in the NaturaLawn of America system.
NaturaLawn of America
1 E. Church St.
Frederick, MD 21701
800#: (800) 989-5444 + 211
Tel: (301) 694-5440
Fax: (301) 846-0320
E-mail: franchise@nl-amer.com
Web Site: www.nl-amer.com
Contact: Mr. Randy Loeb, VP Franchise Development
NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.
Franchisor Background
Established: 1987
First Franchise: 1989
Franchise Units: 68
Company-Owned Units: 3
Total Units: 71
Distribution:
> North America -- Operations in 27 States
> States/Provinces with Greatest Density: 6 in MD, 5 in PA, 5 in VA
Units Owned by Minorities:
>African-American: 0
>Hispanic: 0
>Asian-American: 0
>Native American: 0
>Other: 0
Average Number of Employees: 1-3 FT (FT = Full Time, PT = Part Time)
Space Needs: 1,200 SF; Warehouse
(for abbreviations click here)
Financial Requirements
Cash Investment: $50K
Total Investment: $75-150K
Average Total Investment: $112K
Minimum Net Worth: $250K
Fees
>Franchise: $29.5K
>Average Franchise Fee: $29K
>Royalty: Varies
>Advertising: 0%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 5/10
Passive Ownership: Discouraged
Area Development Agreements:No
Sub-Franchising Contracts: Yes
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: NA
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 14
On-Going Support: A,B,C,D,E,F,G,h,I (for an explanation click here)
Training: 1 Week Home Office; 1 Week Field Office; 1 Week OnSite.
Specific Minority Program(s) in Place: NATURALAWN OF AMERICA's franchisees are eligible for streamlined financing through the SBA, including the minority programs the SBA has available. As part of this process NATURALAWN OF AMERICA will provide assistance in the development of a business plan that a minority franchisee can submit to an SBA certified or preferred lender.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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