Business Description

NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.

Franchisor Background

Year Established:  1987

Franchising Since:  1989

Operating Units:
Franchised Units:	64	94.1%
Company-Owned Units:	4	5.9%
Total Operating Units:	68	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: NATURALAWN OF AMERICA's franchisees are eligible for streamlined financing through the SBA, including the minority programs the SBA has available. As part of this process NATURALAWN OF AMERICA will provide assistance in the development of a business plan that a minority franchisee can submit to an SBA certified or preferred lender.
Geographic Distribution: U.S.: 68 100% In 27 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 68 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Maryland	6
2. Pennsylvania	5
3. Virginia	5

Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50K
Total Investment:	$108-155K
Average Total Investment:	$120K
Fees:
Initial Franchise Fee:	$29.5K
Average Franchise Fee:	$30K
On-Going Royalty:	7-9%
Average Royalty:	8%
Advertising Fee:	0%

Average Number of Employees: 1-3 Full-time, 0 Part-time

Space Needs (in square footage): 1,200

Preferred Sites:

Other Sites: Warehouse

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	1
Formal Education:	4
Psychological Profile:	3
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	14
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Home Office	1 Week
2. Field Office	1 Week
3. OnSite	1 Week
Expansion Plans
Projected New Units Over Next 12 months: 10-12 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from NaturaLawn Of America.