Business Description

Founded in 1960, MR. MIKE'S WEST COAST GRILL is a full-service casual dining restaurant experience. Our primary focus is beef. We provide "affordable indulgence" of premium spirits and quality grilled entrees in a refreshing restaurant environment that is relaxed and inviting. A full support franchise system. Proven results, a fresh approach - all uniquely West Coast.

Franchisor Background

Year Established:  1960

Franchising Since:  1961

Operating Units:
Franchised Units:	4	50%
Company-Owned Units:	4	50%
Total Operating Units:	8	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 0 0% In 0 States Canada: 8 100% In 2 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 8 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. British Columbia	7
2. Alberta	1

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$300K
Cash Investment:	$300-700K
Total Investment:	$650K-1.0MM
Average Total Investment:	$825K
Fees:
Initial Franchise Fee:	$37.5K
Average Franchise Fee:	$38K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees: 10 Full-time, 30 Part-time

Space Needs (in square footage): 3,500-5,000

Preferred Sites: Free-standing Building, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	5
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	10
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Store	8-12 Weeks
2. On-Site	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 2 U.S.: No Canada: Yes, BC Overseas: No	Request Franchisor Info   Submit an online form to receive information from Mr. Mike's West Coast Grill.