Business Description

MR. HERO, known for cheesesteaks, burgers and subs, is an exciting alternative to the typical quick-service restaurant. The MR. HERO difference centers on the food! MR HERO has grilled food offerings, such as the signature Romanburgers, the Grilled Chicken Philly, Hot Buttered Cheesesteaks and Potato Waffer Fries. The extensive menu also boasts an assortment of deli subs, fresh salads, pasta and an array of sides and desserts. MR. HERO is Keepin' It Fresh!

Franchisor Background

Year Established:  1965

Franchising Since:  1970

Operating Units:
Franchised Units:	86	94.5%
Company-Owned Units:	5	5.5%
Total Operating Units:	91	100.0%
Minority Representation Units Owned by Minorities: African-American: 20% Asian-American: 10% Hispanic: 0 Native American: 0 Other: 30% Specific Minority   Program(s) in place: MR. HERO is strategically committed to recruiting quality, enthusiastic, hard-working franchisees. We have found that many of our successful franchisees are from diverse backgrounds. We offer one of the most comprehensive, Highest quality, on-going support systems in the industry to ensure the success of all of our franchisees. MR. HERO recognizes leadership and is willing to nurture that in the right person. We would like to see those with the drive to own their own business realize their dreams.
Geographic Distribution: U.S.: 91 100% In 1 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 91 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Ohio	91

Registered in Following Registration States: Illinois, Indiana, Maryland, Michigan, New York, Virginia, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$75-100K
Total Investment:	$120-310K
Average Total Investment:	$250K
Fees:
Initial Franchise Fee:	$18K
Average Franchise Fee:	$18K
On-Going Royalty:	5.5%
Average Royalty:	6%
Advertising Fee:	5%

Average Number of Employees: 4 Full-time, 4 Part-time

Space Needs (in square footage): 1,500

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites: Co-Brand

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	4
Formal Education:	4
Psychological Profile:	5
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	20 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	12
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Cleveland, OH	4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 2 U.S.: Yes, NE, E Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Mr. Hero.