Business Description

Ranked as # 175 in Inc 500, with over 350 locations, MAUI WOWI HAWAIIAN is the #1 largest smoothie/coffee franchise in the world. With 24/7 support and extensive training, MAUI WOWI HAWAIIAN offers a simple, profitable and flexible business business model. MAUI WOWI HAWAIIAN has thousands of locations and events throughout the country waiting for a MAUI WOWI HAWAIIAN franchise owner. Because of our flexibility, low investment and variety of business models, MAUI WOWI HAWAIIAN is the fastest-growing franchise.

Franchisor Background

Year Established:  1983

Franchising Since:  1997

Operating Units:
Franchised Units:	500	99.8%
Company-Owned Units:	1	0.2%
Total Operating Units:	501	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 90% Women Specific Minority   Program(s) in place: MAUI WOWI Provides assistance in acquiring MBE/WBE/DBE status. In our particular non-traditional site locations such as airports, convention centers, stadiums and arenas, a minority status allows franchisees increased access in site acquisition and contracts. Minority status in our franchise is a giant benefit for fulfilling equal opportunity contracts in municipal and government facilities. Most franchisees work as couples with the wife owning a majority of the stock.
Geographic Distribution: U.S.: 501 100% In 47 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 501 100.0%

North America:
States/Provinces with the largest number of operating units:

Density

Units

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50K+
Total Investment:	$65-395K
Average Total Investment:	$230K
Fees:
Initial Franchise Fee:	$29.5-59.5K
Average Franchise Fee:	$44K
On-Going Royalty:	0%
Average Royalty:	0%
Advertising Fee:	12%

Average Number of Employees: 2 Full-time, 0 Part-time

Space Needs (in square footage): 100

Preferred Sites: Home-based

Other Sites: Kiosk

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	2
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	1
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	Yes
Franchisee Association/Member:	No
Size of Corporate Staff:	150
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Denver, CO	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 250-300 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Maui Wowi Hawaiian Coffees And Smoothies.