Business DescriptionDistinguished as the number one residential cleaning franchise in 2007, 2008 and 2009, and the Fastest Growing residential cleaning franchise four years running by Entrepreneur magazine, The Maids is the quality leader in the industry. The Maids was founded in 1979 and began franchising in 1980. We currently have 165 Franchise Partners operating over 1,000 territories in the US and Canada. Franchise partners benefit from a time-tested cleaning system and business model based on leading-edge technology. The Maids provides the most comprehensive package of training, support, and exclusive territory in the industry. We provide extensive training, including seven weeks of pre-training and 10 days of classroom and field training. We are in touch and involved with the new franchisee a minimum of 195 days within the first year. With The Maids, you can build a great business and achieve the lifestyle you desire, all with nights, weekends and holidays off. The Maids is looking for individuals to join its franchise system. We are looking for people who want an executive experience. With The Maids you are working ON the business, not IN the business. Our franchise partners are not cleaning homes, and are building their business Monday through Friday- no nights, no weekends, and no holidays. The Maids ideal franchise candidate will have good management and business skills, and most importantly, great people skills.
Franchisor BackgroundYear Established: 1979
Franchising Since: 1980
| Operating Units: |
 Franchised Units: |  1,054 |  97.6% |  |
| Company-Owned Units: | 26 | 2.4% |
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Total Operating Units: | 1,080 | 100.0% |
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| Minority Representation |
| Units Owned by Minorities: |
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| African-American: | 37 | | |
| Asian-American: | 10 | | |
| Hispanic: | 40 | | |
| Native American: | 0 | | |
| Other: | 58 | | |
Specific Minority Program(s) in place: | Residential cleanin is a booming industry and we encourage anyone to look into buying a THE MAIDS franchise. The staff at THE MAIDS INTERNATIONAL has always been available to assist all prospective franchisees and answer any questions they may have. TMI also provides all training materials in Spanish, as well as English. Our monthly newsletter, The Sweeper, is also translated into Spanish. |
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| Geographic Distribution: |
| U.S.: | 1,023 | 97.2% | In 39 States |
| Canada: | 30 | 2.8% | In 4 Canadian Provinces |
| International: | 0 | 0% | In 0 Foreign Countries |
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Total: | 1,053 | 100.0% | |
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North America:
States/Provinces with the largest number of operating units:
| Density | Units |
| 1. California | 107 |
| 2. Massachusetts | 77 |
| 3. Texas | 78 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
| Investment: |
| Minimum Net Worth: | $350K |
| Cash Investment: | $100K-$150K |
| Total Investment: | $175-$225K |
| Average Total Investment: | $225K |
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| Fees: |
| Initial Franchise Fee: | $10K + $.95 per QHH |
| Average Franchise Fee: | $50K |
| On-Going Royalty: | 3.9-6.9% |
| Average Royalty: | 5% |
| Advertising Fee: | 2% |
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Average Number of Employees: 2 Full-time, 6 to start (maids) Part-time
Space Needs (in square footage): 1,000 - 1,200
Preferred Sites:
Other Sites: Warehouse/Light Industrial Space
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
| Franchisee Qualifications |
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Ranked from 1 (unimportant) to 5 (important): |
| Financial Net Worth: | 5 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 1 |
| Formal Education: | 2 |
| Psychological Profile: | 1 |
| Personal Interview(s): | 5 |
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| Terms of Contract |
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| Term of Initial Contract: | 20 Year(s)
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| Term of Renewal Period: | 20 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
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| Support and Training |
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| International Franchise Association: | Yes |
| Canadian Franchise Association: | Yes |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 35 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | No |
| Financial Assistance? | Yes, Direct |
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| Marketing Support: |
| Co-Op Advertising: | Yes |
| National Advertising: | Yes |
| Regional Advertising: | Yes |
| Local Advertising: | Yes |
| Marketing Materials: | Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support: | None Specified |
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| On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | At Additional Cost |
| 800 Telephone Hotline: | Included in Fees |
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| Training: |
| 1. Foundation Training (Pre-Training) Done from Franc | 7 weeks |
| 2. Corporate Training - Omaha, NE | 9 days |
| 3. Power Training - Franchisee location | 2-3 days |
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| Expansion Plans |
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| Projected New Units Over Next 12 months: |
80 |
U.S.: |
Yes, All United States |
| Canada: |
Yes, All except Saskatchewan and Quebec |
| Overseas: |
No |
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