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Learning Express

Yes, we actively support the inclusion and development of minority-owned franchises in the Learning Express system.

Learning Express
29 Buena Vista St.
Devens, MA 01434
800#: (800) 924-2296
Tel: (978) 889-1000
Fax: (978) 889-1010
E-mail: info@learningexpress.com
Web Site: www.learningexpress.com
Contact: Ms. Jessica Hopp, Marketing Assistant


Largest franchisor of specialty toy stores in the United states, currently operating in 20 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.




Franchisor Background

Established: 1987
First Franchise: 1990
Franchise Units: 111
Company-Owned Units: 0
Total Units: 111

Distribution:
> North America -- Operations in 20 States
> States/Provinces with Greatest Density: 14 in MA, 6 in TX, 6 in NJ

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 2 FT, 8-10 PT (FT = Full Time, PT = Part Time)
Space Needs: 3,000 SF; FS, SF, SC, RM (for abbreviations click here)


Financial Requirements

Cash Investment: $75-125K
Total Investment: $203-354K
Average Total Investment: $278K
Minimum Net Worth: $300K

Fees
>Franchise: $30K
>Average Franchise Fee: $30K
>Royalty: 5%
>Advertising: 2%

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements:Yes/10
Sub-Franchising Contracts: No
Expand In Territory:NR


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: No
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 12
On-Going Support: C,D,E,F,G,H,I (for an explanation click here)
Training: 1 Week Brookline, MA; 1 Week Sunnyvale, CA; 1 Week Dallas, TX.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: All United States


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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