Interiors by Decorating Den
Yes, we actively support the inclusion and development of minority-owned franchises in the Interiors by Decorating Den system.
Interiors by Decorating Den
8659 Commerce Dr.
Easton, MD 21601-7425
800#: (877) 918-1500
Tel:
Fax: (410) 820-5131
E-mail: reginab@decoratingden.com
Web Site: www.decoratingden.com
Contact: Mr. Kevin V. Atkinson, VP Program Development
Celebrating our 36th successful year, INTERIORS BY DECORATING DEN is the oldest international, shop-at-home interior decorating franchise in the world. Our company-trained interior decorators bring thousands of samples including window coverings, wall coverings, floor coverings, furniture and accessories to their customers' homes in our uniquely equipped COLORVAN ©. Special business features include: home-based, marketing systems, business systems, training, support and complete sampling.
Franchisor Background
Established: 1969
First Franchise: 1970
Franchise Units: 468
Company-Owned Units: 0
Total Units: 468
Distribution:
> North America -- Operations in NR
> States/Provinces with Greatest Density: 33 in FL, 28 in NC, 27 in TX
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:
Average Number of Employees: 1 FT (FT = Full Time, PT = Part Time)
Space Needs: NA SF; HB
(for abbreviations click here)
Financial Requirements
Cash Investment: $15K
Total Investment: $40-70K
Average Total Investment: $55K
Minimum Net Worth: $40K
Fees
>Franchise: $24.9K
>Average Franchise Fee: $24K
>Royalty: 7-9%
>Advertising: 4%/$100 Min
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Not Allowed
Area Development Agreements:Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory:No
Franchisor Support and Training Provided
Site Selection Assistance:NA
Lease Negotiation Assistance: NA
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 40
On-Going Support: C,D,E,G,H,I (for an explanation click here)
Training: 10.5 Days in Easton, MD; Continuous.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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