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Friendly's Restaurants

Yes, we actively support the inclusion and development of minority-owned franchises in the Friendly's Restaurants system.

Friendly's Restaurants
1855 Boston Rd.
Wilbraham, MA 01095-1002
800#: (800) 576-8088
Tel: (413) 543-2400
Fax: (413) 543-2820
E-mail: laurel.adams@friendlys.com
Web Site: www.friendlys.com
Contact: Ms. Laurel Adams, Franchise Development Manager


FRIENDLY'S is a full-service restaurant chain with ice cream a key point of difference. FRIENDLY'S has experienced growth in every year since 2000. The franchisee will receive support, including training, marketing, site selection, restaurant openings and on-going operational assistance.




Franchisor Background

Established: 1935
First Franchise: 1997
Franchise Units: 206
Company-Owned Units: 314
Total Units: 520

Distribution:
> North America -- Operations in 16 States
> States/Provinces with Greatest Density: 122 in MA, 115 in NY, 66 PA

Units Owned by Minorities:
>African-American: 1
>Hispanic:
>Asian-American:
>Native American:
>Other: 10

Average Number of Employees: 40 FT, 35 PT (FT = Full Time, PT = Part Time)
Space Needs: 4,100-4,500 SF; FS (for abbreviations click here)


Financial Requirements

Cash Investment: $400-500K
Total Investment: $499K-1.95MM
Average Total Investment: $1225K
Minimum Net Worth: $650K-1.5MMLiq

Fees
>Franchise: $30-35K
>Average Franchise Fee: $35K
>Royalty: 4%
>Advertising: 3%

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 20/10-20
Passive Ownership: Not Allowed
Area Development Agreements:Yes
Sub-Franchising Contracts: No
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: No
Cooperative Advertising: No
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 325
On-Going Support: A,b,C,d,E,F,G,h (for an explanation click here)
Training: 12 Weeks at the Corporate Training Center and in Individual Training Units.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: SE, NE, Mid-Atlantic


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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