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Fresh City

Yes, we actively support the inclusion and development of minority-owned franchises in the Fresh City system.

Fresh City
145 Rosemary St., # C
Needham, MA 02494
800#: (888) FRESH55
Tel: (781) 453-0200 + 230
Fax: (781) 453-8686
E-mail: jpainter@freshfoodconcepts.com
Web Site: www.freshcity.com
Contact: Ms. Joan Painter, Director of Franchising


FRESH CITY, one of Nation's Restaurant News' 'Hot Concept' award winners, 'Ones to Watch' by QSR Magazine and 'Keepin' It Fresh" by Chain Leader, provides comfortable Fast, Fresh, Casual and Fresh Fusion cuisine. Several cooking and fusion stations provide guests with an international diversity of menu offerings, including hot and cold wraps, Asian noodles, salads, distinct sandwiches, smoothies, lattes and more - to dine in, take out or have catered.




Franchisor Background

Established: 1998
First Franchise: 2003
Franchise Units: 8
Company-Owned Units: 7
Total Units: 15

Distribution:
> North America -- Operations in 3 States
> States/Provinces with Greatest Density: 12 in MA, 1 NH, 1 CT

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 5 FT, 10-20 PT (FT = Full Time, PT = Part Time)
Space Needs: 3,700 SF; FS, SF, SC (for abbreviations click here)


Financial Requirements

Cash Investment: $2 MM
Total Investment: $726K-1.1MM
Average Total Investment: $900K
Minimum Net Worth: $3.5MM

Fees
>Franchise: $25K
>Average Franchise Fee: $25K
>Royalty: 5%
>Advertising: 1.5%+1.5%

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Not Allowed
Area Development Agreements:Yes/3+
Sub-Franchising Contracts: No
Expand In Territory:No


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: NA
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 12
On-Going Support: A,B,C,D,E,F,G,H,I (for an explanation click here)
Training: 9 Weeks Needham, MA.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: NY,NJ,CT,IL,SE, Mid-Atlantic


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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