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Home >> Fast Food Restaurants >> Mexican Fast Food
 Yes, we actively support the inclusion and development of minority-owned franchises in the El Pollo Loco system. El Pollo Loco 3535 Harbor Blvd., #100 Costa Mesa, CA 92626 |
Submit an online form to receive information from El Pollo Loco.
• Coupons • Promotional Items |
Business Description
EL POLLO LOCO is the nation's leading quick-service restaurant chain specializing in flame-grilled chicken. Offering a fresh, healthful alternative to traditional fast food, EL POLLO LOCO serves its famous citrus-marinated, flame-grilled chicken with warm tortillas, fresh salsas and a variety of accompaniments. Fresh Mexican entrees (signature grilled burritos, Pollo Bowls, Pollo Salads, quesadillas, etc.) are also served. All feature the delicious citrus-marinated, flame-grilled chicken that put EL POLLO LOCO on the map. In January of 2010, El Pollo Loco expanded its flame-grilled offerings with the addition of flame-grilled, Carne Asada-style Sirloin steak.
Franchisor Background
Year Established: 1980
Franchising Since: 1984
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States:
Financial Requirements
Average Number of Employees: 8 Full-time, 17 Part-time
Space Needs (in square footage): 2,400
Preferred Sites: Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
EL POLLO LOCO is the nation's leading quick-service restaurant chain specializing in flame-grilled chicken. Offering a fresh, healthful alternative to traditional fast food, EL POLLO LOCO serves its famous citrus-marinated, flame-grilled chicken with warm tortillas, fresh salsas and a variety of accompaniments. Fresh Mexican entrees (signature grilled burritos, Pollo Bowls, Pollo Salads, quesadillas, etc.) are also served. All feature the delicious citrus-marinated, flame-grilled chicken that put EL POLLO LOCO on the map. In January of 2010, El Pollo Loco expanded its flame-grilled offerings with the addition of flame-grilled, Carne Asada-style Sirloin steak.
Franchisor Background
Year Established: 1980
Franchising Since: 1984
| Operating Units: | |||||||||||||||||||||||||||||||||||||||||||
Franchised Units: | 172 | 56.2% | | ||||||||||||||||||||||||||||||||||||||||
| Company-Owned Units: | 134 | 43.8% | |||||||||||||||||||||||||||||||||||||||||
Total Operating Units: | 306 | 100.0% | |||||||||||||||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Arizona | 21 |
| 2. California | 348 |
| 3. Nevada | 19 |
Registered in Following Registration States:
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $1.5MM |
| Cash Investment: | $250K |
| Total Investment: | $502K-1.1MM |
| Average Total Investment: | $800K |
| Fees: | |
| Initial Franchise Fee: | $40K |
| Average Franchise Fee: | $40K |
| On-Going Royalty: | 4% |
| Average Royalty: | 4% |
| Advertising Fee: | 5% |
Space Needs (in square footage): 2,400
Preferred Sites: Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 5 | ||||||||
| General Business Experience: | 5 | ||||||||
| Specific Industry Experience: | 5 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 3 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 20 Year(s) | ||||||||
| Term of Renewal Period: | Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | Yes, for 0 Year(s) | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 142 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | No | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | Yes | ||||||||
| Local Advertising: | Yes | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Included in Fees | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Southern CA. | 7 Weeks | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from El Pollo Loco. • Coupons • Promotional Items |
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