Denny's
Yes, we actively support the inclusion and development of minority-owned franchises in the Denny's system.
Denny's
203 E. Main St.
Spartanburg, SC 29319-9912
800#: (800) 304-0222
Tel: (864) 597-8000
Fax: (864) 597-7708
E-mail: ddjerf@dennys.com
Web Site: www.dennys.com
Contact: Ms. Dory Djerf, Franchise Recruiting/Devel.
DENNY'S is America's restaurant. As the undisputed leader in full-service, family dining, DENNY'S enjoys a 99% national brand awareness and a 15% national market share. We have the greatest number of restaurants and the largest advertising budget in the family restaurant segment. Our mission is to profitably grow the company by providing our guests with great food, service and hospitality, in a clean, comfortable restaurant, 24 hours a day.
Franchisor Background
Established: 1953
First Franchise: 1963
Franchise Units: 1048
Company-Owned Units: 552
Total Units: 1600
Distribution:
> North America -- Operations in 49 States, 5 Provinces
> States/Provinces with Greatest Density: 401 in CA, 184 in FL, 156 in
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:
Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs: 3,370-5,085 SF; FS
(for abbreviations click here)
Financial Requirements
Cash Investment: $Varies
Total Investment: $971K-1.8MM
Average Total Investment: $1385K
Minimum Net Worth: $1MM
Fees
>Franchise: $40K
>Average Franchise Fee: $40K
>Royalty: 4%
>Advertising: 3%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 20/NA
Passive Ownership: Not Allowed
Area Development Agreements:Yes/Varies
Sub-Franchising Contracts: No
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: No
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/No
Size Of Corporate Staff: 10
On-Going Support: C,D,e,G,I (for an explanation click here)
Training: Up to 10 Weeks at Nearest Training Restaurant to the Franchisee.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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