Business Description

DEI Management offers you an exciting business opportunity - the chance to own your own firm in the $7.6 billion sales training industry. At the same time, you will enjoy the benefits of an outstanding franchising company with a proven selling system.

Franchisor Background

Year Established:  1979

Franchising Since:  2003

Operating Units:
Franchised Units:	31	96.9%
Company-Owned Units:	1	3.1%
Total Operating Units:	32	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 28 87.5% In 18 States Canada: 2 6.3% In 0 Canadian Provinces International: 2 6.3% In 0 Foreign Countries   Total: 32 100.1.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. New York	2

Registered in Following Registration States: California, Indiana, Michigan, South Dakota, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$NA
Cash Investment:	$50K
Total Investment:	$60-75K
Average Total Investment:	$68K
Fees:
Initial Franchise Fee:	$50K
Average Franchise Fee:	$50K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	2+4%=6%

Average Number of Employees: 1 Full-time, 0 Part-time

Space Needs (in square footage): 900

Preferred Sites: Home-based

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	2
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	5/5/5/5 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	20
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Homebased	2 Weeks
2. Headquarters	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 50 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from DEI Franchise Systems.