Business Description

The first Culver's opened on July 18, 1984 in Sauk City, Wisconsin, and paved the way for a truly unique quick-service restaurant. Craig Culver, his wife, Lea, and his parents, George and Ruth, set a heightened standard for quality and freshness. The Culver family believes that the "owner/operator" concept is the cornerstone for success. In a sense, the idea was for one entrepreneurial family - the Culver's - to help spawn many more individual entrepreneurs, each of whom would have ownership in and operate his or her own independent restaurant. Thanks to the Culver's vision, there are over 330 Culver's restaurants in 17 states.

Franchisor Background

Year Established:  1984

Franchising Since:  1987

Operating Units:
Franchised Units:	413	97.9%
Company-Owned Units:	9	2.1%
Total Operating Units:	422	100.0%
Minority Representation Units Owned by Minorities: African-American: 4 Asian-American: 1 Hispanic: 2 Native American: 0 Other: 2 Middle East Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. IFA Minority Fran Program.
Geographic Distribution: U.S.: 422 100% In 15 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 422 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Illinois	70
2. Minnesota	45
3. Wisconsin	112

Registered in Following Registration States: Illinois, Indiana, Michigan, North Dakota, South Dakota, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$700K
Cash Investment:	$300-500K
Total Investment:	$600K-3M
Average Total Investment:	$1800K
Fees:
Initial Franchise Fee:	$55K
Average Franchise Fee:	$55K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	2%

Average Number of Employees: 18 Full-time, 52 Part-time

Space Needs (in square footage): 3,700-5,300

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	1
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	15 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	98
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	Ad Slicks, Catalogs, Coupons/rebates, Direct Mailers, Promotional Items, Radio Ads, Site Signs, Television Ads, Videos
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Press Releases
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. South Central, WI	16 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 40 U.S.: Yes, Midwest, TX, AZ Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Culver's.   •  Promotional Items