Choice Hotels International
Yes, we actively support the inclusion and development of minority-owned franchises in the Choice Hotels International system.
Choice Hotels International
10750 Columbia Pike
Silver Spring, MD 20901-4427
800#: (800) 547-0007
Tel: (301) 592-5000
Fax: (301) 592-6205
E-mail: franchise_sales@choicehotels.com
Web Site: www.choicehotelsfranchise.com
Contact: Mr. Ron Burgett, VP Franchise Sales
CHOICE HOTELS is the leading hotel franchisor with more than 60 years' experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically. Brands include COMFORT INN, COMFORT SUITES, QUALITY, SLEEP INN, CLARION, MAINSTAY SUITES, ECONO LODGE, and RODEWAY INN, and our new boutique brand extension, CLARION COLLECTION. Either convert an existing location or build a new one.
Franchisor Background
Established: 1941
First Franchise: 1962
Franchise Units: 5000
Company-Owned Units: 3
Total Units: 5003
Distribution:
> North America -- Operations in 50 States,10 Provinces
> States/Provinces with Greatest Density: 258 in TX, 251 in CA, 205 FL
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American: 40%
>Native American:
>Other:
Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs: 31,000-33,000 SF; FS
(for abbreviations click here)
Financial Requirements
Cash Investment: $20-30% Costs
Total Investment: $2-10MM
Average Total Investment: $-1K
Minimum Net Worth: $Varies
Fees
>Franchise: $25-50K
>Average Franchise Fee: $37K
>Royalty: 2.75-5.1%
>Advertising: 1.75% Rev.
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 20/5
Passive Ownership: Allowed
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 1,500
On-Going Support: A,B,C,D,F,G,h,I (for an explanation click here)
Training: 1 Day (on Aspects of Operation).
Specific Minority Program(s) in Place: CHOICE HOTELS is currently offering a special incentive to attract African-American, Native American and Hispanic entrepreneurs to the world of hotel ownership. CHOICE ill provide $1,500 per room up to $125,000 in incentives for a new, converted or relicensed brank hotel or $750 per room up to $50,000 for a similarly franchised economy brand hotel to minority developers holding a 50% ownership stake. Allowance payable upon official opening. CHOICE is committed to diversifying its franchise base.
Franchisor's Specific Expansion Plans
U.S.: All United States
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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