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About the Founders
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Chock Full O'Nuts Café

Yes, we actively support the inclusion and development of minority-owned franchises in the Chock Full O'Nuts Café system.

Chock Full O'Nuts Café
500 Mamaroneck Ave.
Harrison, NY 10528
800#: (800) 381-6303
Tel: (781) 718-8392
Fax: (914) 670-3500
E-mail: gpelissier@saraleecoffee.com
Web Site: www.chockcafe.com
Contact: Mr. Gerry Pelissier, Vice President Development


We have created a unique coffee concept - a quick-serve coffee café! Our many formats are designed for speed of service with a café which includes specialty hot and frozen signature beverages, freshly baked on-site muffins, bagels and pastries - all targeting the consumer on the go. We even serve a signature egg sandwich and omelette to go. We are backed by our parent company, Sara Lee, and serve New York's classic coffee, CHOCK FULL O'NUTS.




Franchisor Background

Established: 1932
First Franchise: 1994
Franchise Units: 65
Company-Owned Units: 0
Total Units: 65

Distribution:
> North America -- Operations in 10 States
> States/Provinces with Greatest Density: 24 in NY, 11 in MA, 4 in RI

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 2 FT, 12 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,200 SF; FS, SF (for abbreviations click here)


Financial Requirements

Cash Investment: $85K
Total Investment: $260-310K
Average Total Investment: $285K
Minimum Net Worth: $350K

Fees
>Franchise: $25K
>Average Franchise Fee: $25K
>Royalty: 5%
>Advertising: 4%

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements:Yes/20
Sub-Franchising Contracts: No
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: No
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 8
On-Going Support: B,C,D,E,F,G,H,I (for an explanation click here)
Training: 2 Weeks Harrison, NY.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: East Coast


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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