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Cendant

Yes, we actively support the inclusion and development of minority-owned franchises in the Cendant system.

Cendant
1 Sylvan Way
Parsippany, NJ 07054-3878
800#: (800) 758-8999
Tel: (973) 428-9700
Fax: (973) 496-5915
E-mail:
Web Site: www.cendant.com
Contact: Ms. Nicole Johnson-Reece, VP Diversity/Comm. Involve.


Franchisees looking for a hotel franchise to serve the growing business and leisure demand often turn to the CENDANT portfolio of hotel brands. And for good reason. CENDANT is the world's largest hotel franchisor with more than 6400 hotels, nearly 540,000 rooms and 5200 lodging franchisees. CENDANT brands cover a wide cross-section of lodging markets, ranging from mid-priced, to economy to extended stay facilities, catering to both business and pleasure travelers.




Franchisor Background

Established: 1990
First Franchise: 1990
Franchise Units: 6588
Company-Owned Units: 0
Total Units: 6588

Distribution:
> North America -- Operations in 50 States
> States/Provinces with Greatest Density: 478 in CA, 435 in TX, 423 FL

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs: Varies SF; FS (for abbreviations click here)


Financial Requirements

Cash Investment: $NA
Total Investment: $205K-6.2MM
Average Total Investment: $320K
Minimum Net Worth: $NA

Fees
>Franchise: $Varies
>Average Franchise Fee: $0K
>Royalty: Varies
>Advertising: Varies

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 15-20/N/A
Passive Ownership: NR
Area Development Agreements:Yes-Int.
Sub-Franchising Contracts: NR
Expand In Territory:No


Franchisor Support and Training Provided

Site Selection Assistance:No
Lease Negotiation Assistance: No
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes
Size Of Corporate Staff: 724
On-Going Support: b,C,D,E,G,h,I (for an explanation click here)
Training: Varies by Brand.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: All United States


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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