Carvel Corporation
Yes, we actively support the inclusion and development of minority-owned franchises in the Carvel Corporation system.
Carvel Corporation
200 Glenridge Point Pkwy., # 200
Atlanta, GA 30342-1450
800#: (800) 227-8353
Tel: (404) 255-3250
Fax: (404) 255-4978
E-mail: ghill@focusbrands.com
Web Site: www.carvel.com
Contact: Mr. Geoff Hill, SVP Franchise Sales/Development
The nation’s first retail ice cream franchise, CARVEL is the leading manufacturer of uniquely shaped ice cream cakes, and a leading provider of premium soft serve and hand-dipped ice cream products. Since the company’s founding in 1934, CARVEL has become one of the best-loved and most recognized names in the industry. With products made fresh daily in the store, CARVEL has more than 540 franchised and foodservice locations, as well as its famous ice cream cakes in over 8,400 supermarket outlets.
Franchisor Background
Established: 1934
First Franchise: 1947
Franchise Units: 538
Company-Owned Units: 0
Total Units: 538
Distribution:
> North America -- Operations in 25 States, 1 Province
> States/Provinces with Greatest Density: 217 in NY, 52 in NJ,29 in CT
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:
Average Number of Employees: 2 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,200-1,500 SF; FS, SC, RM, KI, PC
(for abbreviations click here)
Financial Requirements
Cash Investment: $100K
Total Investment: $300K
Average Total Investment: $300K
Minimum Net Worth: $300K
Fees
>Franchise: $30K
>Average Franchise Fee: $30K
>Royalty: $1.82/Gal.
>Advertising: $1.62/Gal.
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 20
Passive Ownership: Not Allowed
Area Development Agreements:No
Sub-Franchising Contracts: No
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: No
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 100
On-Going Support: B,C,D,E,G,H,I (for an explanation click here)
Training: 10 Days Atlanta, GA.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Franchisor's Specific Expansion Plans
U.S.: All Exc.WA,OR,ID,UT,MT,WY,ND,SD,KS,MS,NM
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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