Business Description

Carlson Hotels is a leading global hospitality company with more than 1,060 locations in 77 countries. Its brands include Radisson®, Country Inns & Suites By Carlson℠, Park Inn®, Park Plaza® and Regent®. Carlson Hotels is part of Carlson, a global hospitality and travel company. For more information, please visit www.carlsonhotels.com

Franchisor Background

Year Established:  1938

Franchising Since:  1938

Operating Units:
Franchised Units:	1,018	96.2%
Company-Owned Units:	40	3.8%
Total Operating Units:	1,058	100.0%
Minority Representation Units Owned by Minorities: African-American: 4 Asian-American: 233 Hispanic: 3 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Equipment Financing, Franchise Fee, Financing Referrals, Mentoring
Geographic Distribution: U.S.: 601 56.8% In 44 States Canada: 40 3.8% In 7 Canadian Provinces International: 417 39.4% In 75 Foreign Countries   Total: 1,058 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Georgia	45
2. Minnesota	47
3. Wisconsin	36

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$N/A
Cash Investment:	$1-20MM
Total Investment:	$3-100MM
Average Total Investment:	$51000K
Fees:
Initial Franchise Fee:	$35K-75K
Average Franchise Fee:	$50K
On-Going Royalty:	4-5%
Average Royalty:	4%
Advertising Fee:	2-2.5%

Average Number of Employees: Varies Full-time, Varies Part-time

Space Needs (in square footage): Varies

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	5
Specific Industry Experience:	5
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	15-20 Year(s)
Term of Renewal Period:	NR Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	300
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	At Additional Cost
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. A hotel site	varies
2. Minneapolis, MN	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 60 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All	Request Franchisor Info   Submit an online form to receive information from Carlson Hotels Worldwide.