California Tortilla
Yes, we actively support the inclusion and development of minority-owned franchises in the California Tortilla system.
California Tortilla
20 Courthouse Sq., # 206
Rockville, MD 20850
800#:
Tel: (301) 545-0035
Fax: (301) 545-0051
E-mail: franchising@californiatortilla.com
Web Site: www.californiatortilla.com
Contact: Mr. Dane J. Cherry, VP Franchise Development
This popular eatery features quick, friendly (some would say downright spunky) service and a mouthwatering menu of freshly prepared items, such as fajitas, quesadillas, tacos and burritos, including their Blackened Chicken Caesar, Honey Lime and Crunchy BBQ Ranch Burritos. CALIFORNIA TORTILLA is also known for its quirky promotions such as the Monday Night Mystery Price Burrito Wheel, Freeze Pop Day, Jungle Noise Day and Pop Tart Day, as well as Taco Talk-our newsletter read by tens of people nationwide.
Franchisor Background
Established: 1995
First Franchise: 2003
Franchise Units: 14
Company-Owned Units: 3
Total Units: 17
Distribution:
> North America -- Operations in 4 States
> States/Provinces with Greatest Density: 12 in MD, 2 in VA, 2 in DC
Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:
Average Number of Employees: 10 FT, 15 PT (FT = Full Time, PT = Part Time)
Space Needs: 2,500 SF; SF, SC
(for abbreviations click here)
Financial Requirements
Cash Investment: $200K
Total Investment: $316.5-585.5K
Average Total Investment: $451K
Minimum Net Worth: $1MM
Fees
>Franchise: $25K
>Average Franchise Fee: $25K
>Royalty: 5%
>Advertising: 2%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements:Yes/3-5
Sub-Franchising Contracts: No
Expand In Territory:No
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 11
On-Going Support: B,C,D,E,F,G,H (for an explanation click here)
Training: 4 Weeks Potomac, MD and/or Olney, MD.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Franchisor's Specific Expansion Plans
U.S.: Mid-Atlantic Region
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
|
New
Search: Alphabetical
| Industry
Type | Avg
Total Investment | Avg
Franchise Fee | Total
Units
|
|