Business Description

The flame-broiled WHOPPER sandwich, our signature burger, has driven our growth to over 11,500 restaurants worldwide! These are exciting times at Burger King with the launch of several new menu items. Burger King's new line of Salads, Chicken Fries, BK Stackers and the launch of our Breakfast Value Menu has generated much enthusiasm from the public. Burger King is focusing on recruitment of multi-unit operators with foodservice experience for most parts of Canada but will consider single unit operators in selected markets. Single unit operators must have a minimum net worth of $800,000 of which at least $400,000 must be unencumbered or liquid. The financial requirements of multi-unit operators will be based on the expansion potential of the operator and territory.

Franchisor Background

Year Established:  1954

Franchising Since:  1969

Operating Units:
Franchised Units:	198	61.9%
Company-Owned Units:	122	38.1%
Total Operating Units:	320	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place:
Geographic Distribution: U.S.: 0 0% In 0 States Canada: 320 100% In 10 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 320 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. British Columbia	35
2. Ontario	142
3. Quebec	65

Registered in Following Registration States: Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$800K
Cash Investment:	$150-400K
Total Investment:	$750K-1.1MM
Average Total Investment:	$925K
Fees:
Initial Franchise Fee:	$55K
Average Franchise Fee:	$55K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	4%

Average Number of Employees: 15 Full-time, 35 Part-time

Space Needs (in square footage): 3,000-3,200

Preferred Sites: Free-standing Building, Storefront, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	1
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	20 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	70
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Restaurant	400 Hours
2. Classroom	300 Hours
Expansion Plans
Projected New Units Over Next 12 months: 8 U.S.: No Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from Burger King Restaurants of Canada, Inc..