Business Description

The BURGER KING® system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. to the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 “Best Global Brands” list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

Franchisor Background

Year Established:  1954

Franchising Since:  1961

Operating Units:
Franchised Units:	10,144	90.4%
Company-Owned Units:	1,079	9.6%
Total Operating Units:	11,223	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place:
Geographic Distribution: U.S.: 7,250 60% In 50 States Canada: 295 2.4% In 10 Canadian Provinces International: 4,533 37.5% In 73 Foreign Countries   Total: 12,078 99.9.0%

North America:
States/Provinces with the largest number of operating units:

Density

Units

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$1.5MM (available to invest in 1 restaurant)
Cash Investment:	$Varies
Total Investment:	$294K-2.8M
Average Total Investment:	$1547K
Fees:
Initial Franchise Fee:	$50K
Average Franchise Fee:	$50K
On-Going Royalty:	4.5%
Average Royalty:	4%
Advertising Fee:	4%

Average Number of Employees: 15 Full-time, 35 Part-time

Space Needs (in square footage): 3,600

Preferred Sites: Free-standing Building, Storefront, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	20 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	928
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Restaurant	440 Hours
2. Classroom	240 Hours
Expansion Plans
Projected New Units Over Next 12 months: U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Burger King Corporation.