Business Description

BASKIN-ROBBINS develops, operates and franchises retail stores that sell ice cream, frozen yogurt and other approved services. In some markets, BASKIN-ROBBINS, together with TOGO'S and/or DUNKIN' DONUTS, offers multiple brand combinations of the three brands. TOGO'S, BASKIN-ROBBINS and DUNKIN' DONUTS are all subsidiaries of Dunkin' Brands, Inc.

Franchisor Background

Year Established:  1946

Franchising Since:  1948

Operating Units:
Franchised Units:	4,500	100%
Company-Owned Units:	0	0%
Total Operating Units:	4,500	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 0 Hispanic: 0 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 2,286 50.8% In 41 States Canada: 620 13.8% In 0 Canadian Provinces International: 1,594 35.4% In 0 Foreign Countries   Total: 4,500 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	554
2. Illinois	195
3. New York	181

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$400K/Unit
Cash Investment:	$145.8-527.8K
Total Investment:	$145.7-527.8K
Average Total Investment:	$337K
Fees:
Initial Franchise Fee:	$40K
Average Franchise Fee:	$40K
On-Going Royalty:	5-5.9%
Average Royalty:	5%
Advertising Fee:	5%

Average Number of Employees: NA Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	N/A
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Randolph, MA	51 Days
2. Another Location	3.5 Days
Expansion Plans
Projected New Units Over Next 12 months: 27 U.S.: Yes, All Regions Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Baskin-Robbins.