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Athlete's Foot, The

Yes, we actively support the inclusion and development of minority-owned franchises in the Athlete's Foot, The system.

Athlete's Foot, The
1412 Oakbrook Dr., # 100
Norcross, GA 30093
800#: (800) 524-6444
Tel: (770) 514-4523
Fax: (770) 514-4903
E-mail: franchiseinfo@theathletesfoot.com
Web Site: www.theathletesfoot.com
Contact: Mr. Peter Franetovich, Director Franchise Sales


THE ATHLETE'S FOOT, with more than 600 stores in 45 countries, is the leading international franchisor of name-brand athletic footwear. As a franchisee, you will benefit from headquarters' support, including training, advertising, product selection, special vendor discount programs, continual footwear research and much more.




Franchisor Background

Established: 1971
First Franchise: 1972
Franchise Units: 593
Company-Owned Units: 1
Total Units: 594

Distribution:
> North America -- Operations in 47 States, 1 Province
> States/Provinces with Greatest Density: NR

Units Owned by Minorities:
>African-American:
>Hispanic:
>Asian-American:
>Native American:
>Other:

Average Number of Employees: 2 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,200-2,800 SF; FS, SF, SC, RM (for abbreviations click here)


Financial Requirements

Cash Investment: $70K Min.
Total Investment: $200-450K
Average Total Investment: $325K
Minimum Net Worth: $200K

Fees
>Franchise: $39.9K
>Average Franchise Fee: $39K
>Royalty: 3.5-5%
>Advertising: 1%

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements:Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: No
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 25
On-Going Support: B,C,D,E,f,G,H,I (for an explanation click here)
Training: 1 Week at Headquarters in Atlanta; 1 Wk. Prior to and during Opening on Location; On-Going.
Specific Minority Program(s) in Place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.


Franchisor's Specific Expansion Plans

U.S.: All United States


Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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