Business Description

America's "Full Service with $avings" discount real estate franchise. Real estate license required. The future of real estate will focus around a 'menu of services' concept. Lower commissions will be the norm. Don't be left behind: catch our vision and step into the future.

Franchisor Background

Year Established:  1987

Franchising Since:  1993

Operating Units:
Franchised Units:	619	99.8%
Company-Owned Units:	1	0.2%
Total Operating Units:	620	100.0%
Minority Representation Units Owned by Minorities: African-American: 0 Asian-American: 3 Hispanic: 1 Native American: 0 Other: 0 Specific Minority   Program(s) in place: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Geographic Distribution: U.S.: 612 98.7% In 46 States Canada: 8 1.3% In 5 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 620 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	89
2. Colorado	21
3. Florida	91

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$NA
Cash Investment:	$25K
Total Investment:	$62K
Average Total Investment:	$48K
Fees:
Initial Franchise Fee:	$5K
Average Franchise Fee:	$25K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	1.5%

Average Number of Employees: 3 Full-time, 0 Part-time

Space Needs (in square footage): 1,000

Preferred Sites:

Other Sites: OB

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	2
Psychological Profile:	1
Personal Interview(s):	1
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	36
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	At Additional Cost
Field Training:	At Additional Cost
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Reno, NV	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 170 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from Assist-2-Sell.