Legendary
Specialty Food Retail Chain Spirals’ into
New Markets, Seeks Franchise Partners
Atlanta,
Ga. – For nearly 50 years,
The HoneyBaked Ham Co. and Café has served
as the nation’s leading legendary specialty
food franchise, famous for sweetly glazed spiral-sliced
ham and other quality meats. Now, after years of
a corporate growth model, The HoneyBaked Ham Co.
and Café is focusing on local franchise ownership.
It recently launched aggressive plans to grow in
select markets around the nation with expanded year-round
store offerings, including café seating and
unique catering services for area businesses.
“As long as a market meets
the demographics and consumer lifestyle of the HoneyBaked
expansion model and criteria, we will consider forming
partnerships with the right franchise candidates,”
said Ken Caldwell, Vice President of Franchise for
the Atlanta-based HoneyBaked Ham Franchise Co. “Given
the strength of our powerful national brand loyalty,
the right local store operator in these markets
will already have a head start in building a solid
base of customers.”
Caldwell emphasizes that HoneyBaked
will continue to offer its centerpiece items –
glazed hams and turkeys – as well as its traditional
side dishes and desserts. However, he noted that
the franchise concept’s full name is “The
HoneyBaked Ham Co. and Café,” which
means all franchise Café locations will have
indoor seating, offer hot and cold sandwiches, soups,
fresh salads and freshly baked cookies – offerings
that extend beyond Christmas, Thanksgiving and Easter.
Founded in 1957, The HoneyBaked
Ham Co. is attracting significant interest around
the nation since unveiling its franchise expansion
strategy and Café concept. With a total of
365 stores in 37 states around the country, including
280 company-owned units and 85 franchise locations,
HoneyBaked has set its sights on opening new units
in 100+ markets around the nation that fit its model
criteria.
The HoneyBaked Ham and Café
offers several different opportunities to help capture
year-round business. In addition to its famous fully
prepared, spiral-sliced, tender HoneyBaked Hams,
popular for decades of Thanksgiving, Christmas and
Easter seasons, HoneyBaked also offers an extensive
line of specialty meats, side dishes and desserts
that make special occasion meals and everyday dinners
a break from the ordinary. Thousands of businesses
also purchase HoneyBaked Hams and gift certificates
throughout the year as ideal gifts for their customers
and employees. Also year-round, HoneyBaked offers
a wide variety of signature sandwiches, salads,
soups and side dishes that can be enjoyed for lunch
in their comfortable café settings, or delivered
to businesses and other group events in boxed lunches,
platters and buffets.
“I consider myself to have
the ideal franchise business,” said Kelly
White, owner of HoneyBaked Ham and Café in
Silverdale, Wash. “My store brings in consistent
sales year-round from café dining, catering,
special occasions, everyday dinners and corporate
gifting, as well as a nationally recognized and
trusted brand highly sought after during the holidays.
Because of the nature of the products, I don’t
have the expense and headaches associated with a
large cooking staff and kitchen operations. The
best part is lifestyle and flexibility. Like most
HoneyBaked stores, we are closed on Sundays and
only operate from 10 a.m. to 6 p.m. in non-holiday
months. HoneyBaked Ham proves that you can combine
owning a business with a healthy family and personal
life.”
An ideal franchisee candidate for
The HoneyBaked Ham Co. and Café is passionate
about the HoneyBaked brand, committed to community,
and has an entrepreneurial spirit, Caldwell said,
noting that community outreach is critical to attracting
and retaining year-round, loyal catering clientele.
“Our recipe for our franchise owners is simple.
It’s all about believing in the brand, knowing
your market, and building relationships in the community.”
About
The HoneyBaked Ham Co. and Café
Founded with its first store in 1957 in Detroit,
Mich., HoneyBaked Ham has grown to become the most
recognizable and trusted brand in America in the
specialty food retail category. Today, 365 HoneyBaked
Ham stores operate in 37 states, with plans to open
HoneyBaked Ham and Café locations in more
than 100 new markets through franchise expansion
in selective towns around the country. In addition
to sales of its famous spiral-sliced, tender HoneyBaked
Hams and other quality special meats for holidays
and everyday occasions, HoneyBaked Ham stores also
offer our Café menu, business catering, and
corporate gifting. For more information, visit
www.honeybakedfranchising.com.