The National Minority Franchising Initiative is a focused, multi-faceted program to recruit minority franchisees. The program, which is underwritten by 12 – 15 national franchisors, includes a website (www.minorityfranchising.com), a publication (Minority Franchise Guide) and a series of 10 seminars throughout the United States.

Our 2008 Media Kit is available here (PDF).

The NMFI seeks sponsors who are genuinely committed to the inclusion and expansion of minority participation within their franchise systems. As a sponsor of the Initiative, you not only capture the opportunities within new markets, but also demonstrate your commitment to supporting diversity and recruiting minorities as a mechanism for revitalizing underserved communities. The valuable benefits of being an NMFI sponsor include:

Publications: Minority Franchising Guide
• 4-color logo on the cover of The Guide
• Full-page black-and-white ad in The Guide
• 5-8 page sponsor article in The Guide
• Detailed franchisor profile in The Guide
• Free copies of The Guide (available in English and Spanish)
• Expanded and free distribution of The Guide to attendees at seminars and minority outreach programs

Electronic Media: MinorityFranchising.com
• Rotating 4-color banner ad in Franchise Spotlight (on homepage and every page of website)
• 4-color logo and link to franchisor profile on NMFI Sponsors page
• Detailed franchisor profile in the Searchable Franchise Directory, including 4-color logo and link to company’s homepage
• Sponsor article in Articles & Perspectives section
• Promotion in NMFI’s monthly electronic newsletter
• Recognition in articles highlighting sponsors

Education & Training: Tour For Success Seminars
• Free attendance and opportunity to serve as panelist
• Opportunity to distribute franchise information at seminars
• One-on-one networking with prospective franchisees and business professionals
• 4-color logo on NMFI exhibit displays, invitations and other promotional materials
• Copies of attendees’ questionnaires and contact information
• Discount on vendor booths

Strategic Partnerships: Diversity at Work
• Opportunities to collaborate with organizations in minority business development, local planning and development, financing and other minority outreach programs
• Prominent exposure in minority communities through national and regional initiatives
• Enhanced public relations through affiliation with organizations promoting diversity
• Recognition in franchise-related national publications

Participation
Annual sponsorship is $10,000 for single or multiple concepts. Please contact us for more details:

National Minority Franchising Initiative
1814 Franklin Street, Suite 440
Oakland, CA 94612
Tel: (800) 841-0873, (510) 839-5471
Fax: (510) 839-2104
Contact: Rob Bond
Email: nmfi@minorityfranchising.com